Making Resiliency Relevant
To most folks, resiliency is an abstract concept, but it is one of the most important topics of our times. We help make it something everyday people want to support.
Crafting Infrastructure Stories
Infrastructure can be easy to ignore… except when it’s missing. We help people see and appreciate the systems that make modern life possible.
Making Critical Systems
Interesting
Poles and wires and pipelines, oh my! And who cares? We help people understand the value of these systems – and more importantly – support their modernization.
Who We Are
We are energy and infrastructure marketing geeks
Essense Partners is a unique team of energy, marketing, design, and technology experts who thrive at the intersection of nerdy and creative.
We combine research-driven insights, thoughtful creativity, and technology to tell compelling stories that build stronger brand relationships between energy and technology organizations and their stakeholders – customers, employees, partners, investors, communities, and the environment.
We bring passion and rigor to every project, helping our clients create a greater understanding that promotes action, differentiates, and leads communities and organizations to a more sustainable future.
Who We Serve
We work with the innovators, builders, difference-makers.
Nobody knew how game changing 5G would be until the innovators designed the technology and the builders installed the network gear. They are the folks whose stories we are driven to tell.
Energy and Infrastructure
Most people take everyday luxuries like power, water, and waste management for granted, only thinking about them when there are outages or service issues. Building resilient, sustainable systems takes a lot of gritty, hands-on effort that largely goes unseen. But those are the human stories we love to tell because they build understanding and appreciation for the effort and investment that goes into the critical systems that we all rely upon.
Investors
We thrive at the brink between qualitative and quantitative. Stakeholders like customers, employees, partners, and policy-makers are often skeptical of private investment in “public” projects. Yet many of the most successful, large-scale projects were public/private partnerships. We facilitate conversations that build stakeholder trust and establish value.
Engineering Firms
Even with the billions of dollars of incentives made available for clean energy and sustainability, savvy engineers are needed to help end-users navigate the complexities of both financial incentives and implementation. We help engineering firms refine their messaging and marketing to drive engagement and generate leads.
What We Do
Amplify the Story of Your Impact
Brand Strategy
A brand is not just a logo; it is “the sum of all interactions by which an organization is recognized “(interbrand) and remembered.
Our brand development workshops bring your team “behind the curtain” of our craft to align brand strategy with business objectives and customer perceptions to orchestrate actions that elevate your value. And yes, we make kick-ass logos, too.
Marketing
“Strategy without tactics is the slowest path to victory” – Sun Tzu.
Marketing encompasses a range of tactics used to tell your brand stories to the right audience at the right time and place. Our expertise includes collateral design, paid-media campaign strategy, platform placement, performance analytics, and more.
Web Design and Product Development
Web design and technology solutions play a huge role in defining customer experience and telling your organization’s story.
Our expertise includes an array of touch points beyond your website, like apps, digital products, and experiences.
Video & Animation
Social media is increasingly video-centric.
Our videographers, animators, and editors create all types of motion assets. With deep experience capturing hands-on fieldwork and producing webinars and complex 3-D animations, our team can translate your offerings into compelling stories.
In-person Experience Design
In-person experiences offer unique opportunities to engage with your stakeholders.
We have created experiences like digitally augmented factory tours to app and interactive web experiences that allow stakeholders to “choose their own adventure” and thereby enhance learning.
Research, Analytics & Advisory Services
Our broad expertise in energy, infrastructure, and investment is where we deliver significant value for our clients.
A passion for strategic thinking defines “the big idea” based upon both desk research and an array of analytic tools. This informs the high-level strategy that tie all your tactical marketing programs together.
Our Clients
Dreamers that get ____ done.
Innovators making real impact.
Makers. Change-drivers.
Our clients span the public and private sectors, energy services, clean tech, private equity, institutions, and engineering services.
While these organizations’ missions can be vastly different, what they all have in common is they envision and work toward a better tomorrow for their customers, employees, partners, investors, and communities.